

E-marketing strategy, planning and the marketing mix
The E-marketing plan helps a business formulate how they will achieve it’s results based on goals specified through e-business strategies...


The Power of the People
In an online environment, consumers now have the power. Businesses need to be open, honest, and transparent in their communication as...


E-Marketing or Marketing in a Digital World
Technology has changed the way businesses communicate to their customers. Since the growth of the Word Wide Web, traditional marketing...